Trying to get people to support to the UNCF by showing them all the bad stuff that’ll happen if they don’t is probably not the best idea. And anyway, it’s been done. This campaign takes a more positive approach. And who says no to positivity?
Agency: Y&R
Role: Jr. Art Director
When you went to the American Red Cross a window popped up explaining who Dr. Drew was. The man who invented the blood bank. 
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