H&R Block

To connect with the Gen Z audience we created a scripted comedic satire reality TV show, “Responsibility Island,” where a group of sexy singles are ready to get lit on Lit Island. But they’re actually on Responsibility Island, and they can’t leave until they do their taxes. It’s the hottest new reality show this tax season. Watch the 4-part series on Roku and YouTube.

A few of the many social posts...

Season 1 Episodes 1-4 (also streaming on Roku)

We even got some free press!

Shout out to the creative team: Agency: Piro, CCO/Cofounder: Daniel Rosenberg, CD: Jody Zorn,
Writers: Lara Spotts & Jill Kargman, Copywriter: Lizz Bogaard

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