Shout out to the creative team: Agency: Piro, Cofounder/Director: Tim Piper, Cofounder: Daniel Rosenberg ECD: Jody Zorn, Writers: Emma Hobbs and Leela Varghese
Poise
Let’s be real—no woman wants to talk about light bladder leakage. So, we decided to make it easier by teaming up with Katherine Heigl, the perfect celebrity to tackle this awkward topic with humor and grace. Together, we helped spark the conversation and break the silence.