Shout out to the creative team: Agency: Fancy, CCO/Cofounder: Katie Keating, Erica Fite CDs: Jody Zorn, Catherine Eccardt
Marshall Plan for Moms
What moms really want is an opportunity to have a quiet cup of coffee and pee in private without feeling guilty about it. Marshall Plan for Moms is offering a cure for Mom Guilt. To draw attention to the public and private policy change Marshall Plan for Moms is pushing, we tapped into a cultural moment- Mother's Day- that is known for celebrating moms, yet did it in a way that really recognizes and highlights what moms are actually experiencing.