Pampers (and I) knows that being a mom is a 24/7 job, so for all the moms up in the middle of the night with their babies, we wanted to be the first to wish them a happy Mother's Day.
So from midnight to 5 a.m. on Mother's Day only we ran ads on TV, online and social media.
Agency: Saatchi & Saatchi
Role: Art Director/Associate Creative Director
Radio only aired from 12am-5am on Mother's Day
We even got some press (thankfully not in the middle of the night)
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