Pampers (and I) knows that being a mom is a 24/7 job, so for all the moms up in the middle of the night with their babies, we wanted to be the first to wish them a happy Mother's Day.
So from midnight to 5 a.m. on Mother's Day only we ran ads on TV, online and social media.
Agency: Saatchi & Saatchi
Role: Associate Creative Director / Art Director
Radio only aired from 12am-5am on Mother's Day
We even got some press (thankfully not in the middle of the night)
To recognize World Prematurity Day Pampers wanted to let the world know that sometimes 
the smallest fighters are the toughest.
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