Pampers

Being a mom is a 24/7 job, and on Mother’s Day, Pampers wanted to thank them. So we created a campaign that ran when we knew new mothers would be watching: midnight to 5 a.m.

Radio only aired from 12am-5am on Mother's Day

We even got some press (thankfully not in the middle of the night)

Pampers World Prematurity Day

To recognize World Prematurity Day Pampers wanted to let the world know that sometimes
the smallest fighters are the toughest.

Shout out to the creative team: Agency: Saatchi & Saatchi, CCO: Javier Campopiano, CDs: Jody Zorn & Liz Harrison

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