Pantene

For too long, skipping a hair wash meant one thing for girls: the messy bun. That sloppy look that says “I’m just too stressed to deal.” So to promote Pantene’s new line of dry shampoos, we encouraged girls (and guys) to ban the bun and embrace a whole new world of waterless hair with a #Buntervention

Ban the Bun with us!
Hundreds of #buntervention submissions later, we proved women (and men) could have a great hair day even with second day hair.

Social Buntervention
As people shared pics, we picked the best and most stressed to get their buns undone with Pantene Waterless products and a little help from stylist Florido.

Shout out to the creative team: Agency: MMC, ECD: Ted Sabarese, CDs: Jody Zorn & Mila Golubov

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