It’s hard when you’re the unofficial sponsor of the Olympic games. And even harder to be its unofficial spokesman. So instead of sending Kevin Hart to Russia to cover the Olympics, we brought it all to him.
This campaign consisted of a series of ongoing social videos and an interactive Twitter component that allowed fans to participate in their own Olympics with Kevin as the sole judge.
Shout out to the creative team: Agency: mcgarrybowen, ECD: Russell Lambrecht, Cliff Skeete, ACDs: ACD's Jody Zorn, Jessica Zalaznick, Adam Samara, Kai Radar