Most baby companies focus on how their product helps the baby. No surprise. So to stand out in this overly-saturated category, we positioned Maxi-Cosi as a brand for parents. Real parents. Not the cookie-cutter version we often see in advertising.
Shout out for the work on this page: Agency: Barker, CDs: Sandi Harari, Maya Kagan & Jody Zorn, ACDs: Michael Harari & Kelsey Miller